Hand Drawings

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• KARLA TUMA

• 214.729.1412 (cell)

• ktuma@verizon.net  /  karlatuma.com

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Professional Experience

 

Freelance Art Director and Designer
 

Freelance Art Director and Designer (Jan.2016-present)

Provide art direction, design work, copywriting, illustrations and/or artwork for various clients including Rave Restaurants, Terry Frey Construction, Kwik Kar Automotive Center and Springcreek Community Church.

 

Homestyle Dining, LLC, Plano, Texas

 

Creative Manager (2009-Nov. 2015)

Design and produce promotions for system wide marketing campaigns as well as individual franchised and company restaurant locations. 

Range of promotional elements include outdoor boards, menu board panels, menus, banners, posters, freestanding inserts, e-mail blasts, web pages, apps, apparel graphics, flyers, coupons, ads, etc.

Direct agency and external designers in development of creative.

Present concepts to internal lead team and owners.

Manage extensive projects including vendors.

Direct versioning, timelines and print specifications of company promotions; press check proofs.

Design and direct photo shoots.

Develop flexible, high-quality in-store displays for national campaigns that reduce production costs.

Design and produce trade show displays.

Participate in the strategic development of national marketing campaigns for company and franchised restaurants.

Design restaurant update (interior and exterior of building site). 

Design restaurant prototype (interior and exterior of building site).  Create theme; develop setting; design all significant sections;

select color scheme/all finishes; select tile, stone and flooring; create POS displays; design lighting fixtures; design and/or select furniture; develop wall décor (includes working with photographer to shoot appropriate images); select flatware and plate ware.

Provide creative direction for new prototype branding.

 

Metromedia Restaurant Group, Plano, Texas

 

Creative Manager (1998-2009)

Directed agency in development and production of elements for national marketing campaigns.

Served as internal art director for broadcast.

Directed timelines and print specifications; press checked proofs.

Managed and directed photo shoots.

Directed internal and external designers in daily operations of in-house creative service.

Designed and produced promotions for individual franchised and company restaurant locations. 

Participated in the strategic development of national marketing campaigns for company and franchised restaurants.

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Bonanza Steakhouses, Dallas, Texas

 

Graphic Designer (1993-1998)

Performed daily operations of in-house design service to support franchisees and company marketing directors.

Designed and/or illustrated all creative materials.

Managed production, printing and shipping.

 

Relevant Experience

 

In 2016, created a workshop, "Art 'n' Soul", which focuses on relieving stress via the process of creating a visual.

Created exact replicates of religious murals; art restoration.   

Create and market personal artwork.

 

Education

 

Louisiana Tech University, Ruston, La.

B.F.A., Graphic Design

 

East Texas State University, Commerce, Tx.

(changed to Texas A&M University)

Additional courses for Illustration & Concepts

 

Software Knowledge

 

Illustrator, Photoshop, InDesign, Acrobat, PowerPoint, Excel, Word

 

References upon request.